Beauty standards and expectations about how people should act are omnipresent. They largely affect women, particularly Black women. These expectations and standards are perpetuated in various forms of media.
Watching Beyoncé’s visual album Lemonade gives a much more comprehensive experience than simply listening to the album. The visual album is divided into 11 chapters, all with videos accompanying them. The music videos for each of the 11 songs in Lemonade are also in the visual album; the visual album incorporates a medley of references and cameos, including highlighting the prose of Warsan Shire.
Although much of the media is made with the white male gaze in mind, Beyoncé’s visual album Lemonade strays from this trend. Beyoncé tells her story from her perspective, how she wants to tell it, and narrates in the way she sees best fits. Women of color are victims of numerous harmful stereotypes in the media, such as the “angry Black woman” stereotype, and generally being portrayed as hypersexual. Black women are oftentimes minimized to be seen just as these harmful stereotypes, stripping them of their individuality. Lemonade shows Black women in more than one way. Beyoncé illustrates the diversity of Black women, smashing various stereotypical images down.
Beyoncé allows herself and other Black women to express their emotions unapologetically within Lemonade. Women are generally expected to be composed, submissive, and suppress emotions. If a woman does express her emotions, she is often quickly labeled emotional or irrational. Black women expressing emotions are especially stigmatized. Beyoncé does not hide her emotions but instead showcases them. Each chapter’s title relates to emotion. The stages of emotion, as shown through the chapters, subverts the unidimensional view of Black women and successfully allows Beyoncé to illustrate Black women’s complexity. By showing the versatility of Black women, she defies the generally monolithic representation in the media. She humanizes Black women in the media by creating Lemonade and displaying emotions in a raw, exposed manner.
Throughout the visual album, Beyoncé does not shy away from expressing her anger to avoid the label of an “angry Black woman.” During “Hold Up,” Beyoncé is seen strutting down a street holding a baseball bat with a sly grin on her face. She releases her anger throughout the song, causing destruction, including smashing windows and battering cars. Her sheer fury continues to be seen in “Don’t Hurt Yourself,” where she continues to embrace emotions like anger that Black women are taught to subdue, labeling herself “the dragon breathing fire.” She has a right to be angry without worrying about how others perceive it. She exercises that right, illustrating that anger is a normal emotion that an individual should be able to express without being put within the “angry Black woman” trope. Later in the song, viewers can hear the anguish in her voice as she screams, “Tonight I’m fucking up all your shit, boy” while staring into the camera. She powerfully shares what she feels. It is much more normalized for men than women to express rage and anger, often even being labeled as a masculine trait. When women do express rage, they are quickly described as a bitch or crazy. She normalizes outwardly expressing anger without resistance from others.
Beyoncé calls attention to how beauty standards have a greater impairment on women of color, including herself. Individuals portrayed in the media have been altered to fit beauty standards, so when viewers can not find themselves in the media- since anyone who once represented the viewer likely has been altered- it sends a message to the viewer that they are not good enough. In the chapter, “Denial,” Beyoncé shares how she resorted to trying to change: she fasted, wore white, tried to be prettier, grew her hair out, bathed in bleach, etc. Some of the ways she wanted to change herself to cope with feelings of inadequacy affect women regardless of race. However, many aspects of beauty standards constrict women of color disproportionately in comparison to white women. A lot of those have to do with the Eurocentric beauty standard and labels that women are supposed to conform to.
Beyoncé’s perception of herself and her identity evolve throughout Lemonade. By the end of the album, she has learned to embrace aspects of her identity that don’t fit the Eurocentric beauty standard. In the last song, “Formation,” she sings about how she likes her nose and her baby’s afro. She embraces aspects of her identity she once may have thought to be unsatisfactory since they did not align with the European beauty standard. The pressure to assimilate to fit beauty standards is not often talked about. Beyoncé’s honesty and vulnerability shed light on the problem. She admits to wanting to conform and then takes ownership of herself and her power.
Beyoncé’s visual album Lemonade, is a work of art full of intention. From the outfits to scenery to poignant celebrity appearances, Beyoncé chose each aspect of the album to serve a purpose and can essentially all be analyzed. While Beyoncé does shed light on issues related to gender in Lemonade, that is only the tip of the iceberg of what she explores and sends messages about within.
