Media Analysis: Hale Robinson

The origins of the words “sapphire,” “mammy,” and the stereotype of an “angry black woman (ABW),” date back from the 1800s to mid 1900s where caricatures, cinema, and other forms of media perpetuated these racial tropes (“The Sapphire Caricature”). The term sapphire was originally used to portray black women as angry, rude, loud, malicious, and masculine (“The Sapphire Caricature”). Often, sapphire imagery is accompanied by black men to demonstrate how “through her use of verbal putdowns” the black woman emasculates the man, “robbing” him of his manhood (“The Sapphire Caricature”). Similarly, the “mammy image” was created to justify the economic exploitation of house slaves where black women are “penalized if they do not appear warm and nurturing (Collins 267).” More modern examples of sapphire depictions are coined with the term “ABW.” While there is little empirical evidence supporting the stereotype that black women are more aggressive by nature, the U.S. mass media continues to push ABW headlines, videos, and imagery (J. Celeste).

While Serena Williams’ success is celebrated, she unfortunately became a target of the ABW stereotype on several occasions throughout her career. There are numerous videos titled “Serena Williams Rage Compilation” posted on social media platforms in addition to hundreds of newspaper and magazine articles covering her sporting disputes and frustrated moments. In fact, Williams’ portrayal as an ABW in the mass media is so significant that if you were to do an image search of the term “angry black woman,” the first few pictures are of Williams.

Of the many sources covering Serena Williams’ career disputes, I focused on one video published by the largest American cable sports coverage network, ESPN. The video, titled “2018 US Open Highlights: Serena Williams’ dispute overshadows Naomi Osaka’s final win,” covers the 2018 US Open Championship between Serena Williams and Japan’s Naomi Osaka. The video begins with a clip of Williams breaking her tennis racket out of frustration. The video crew proceeds to zoom in on the broken racket and then later replays the clip of a frustrated Williams throwing her racket down. Soon after, the referee accuses Williams of receiving coaching and cheating.

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While the contents of the video itself are controversial, I additionally wanted to focus on the ways in which ESPN perpetuates the ABW stereotype through the title of the video, the clips they provide, and the specific zoom and camera angles chosen. Although the video is titled “U.S. Open Highlights,” very few clips in the video are dedicated to the tennis match itself. Rather than replaying points and impressive displays of athleticism, the “highlights” in this video are clips of a frustrated Serena Williams. The camera angles and zoom were methodically used in a way to emphasize Williams’ anger with an example being the amount of screen time Williams’ broken racket received and the frequent replaying of Williams arguing with the referee. By doing this, ESPN paints Williams as angry, similar to how post slavery media pushed the agenda that Black women were angry, aggressive, and emasculated men by “failing to be submissive.” Furthermore, the video title states, “Serena Williams’ dispute overshadows Naomi Osaka’s final win.” By naming the video in this way, it paints Williams as the “bad guy” and accuses her of ruining Osaka’s moment. This depiction of Williams as aggressive and malicious is representative of 20^th and 21^st Century ABW media.  In addition to the title, the video’s description is equally disappointing…

While the match showcased the skill of two amazing Black female athletes, ESPN implies that the match will only be remembered because of Williams’ quarrel with the referee. Not only does this take away from Osaka’s victory, but it places further blame on Williams.

Through the notion of sapphires, mammies, and more recently “angry black women,” Black women have continued to fall victim to racial stereotypes depicting them as aggressive, malicious, and out to emasculate men. Following the 2018 U.S. Open Championships, ESPN perpetuated these racial tropes via a “highlight video” that covers a dispute between Serena Williams and a referee. While male tennis players receive little backlash from similar actions during matches (e.g., John McEnroe was known for his outbursts throughout his career), Williams was accused of “overshadowing” Naomi Osaka’s win and was given three penalties. While the term sapphire may be a thing of the past, the theme of portraying Black women as angry and aggressive in the media continues.

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Sources

Collins, Patricia Hill. “Race and Ethnicity.” Controlling Images and Black Women’s Oppression , pp. 266–273.

ESPN. 2018 US Open Highlights: Serena Williams’ Dispute Overshadows Naomi Osaka’s Final Win. Youtube, 8 Sept. 2018, https://www.youtube.com/watch?v=uiBrForlj-k.

J. Celeste Walley-Jean. “Debunking the Myth of the ‘Angry Black Woman’: An Exploration of Anger in Young African American Women.” Black Women, Gender + Families, vol. 3, no. 2, 2009, pp. 68–86. JSTOR, https://www.jstor.org/stable/10.5406/blacwomegendfami.3.2.0068. Accessed 6 Oct. 2022.

“Serena Williams Fast Facts.” CNN, Cable News Network, 16 Sept. 2022, https://www.cnn.com/2013/09/13/us/serena-williams-fast-facts.

“The Sapphire Caricature.” Ferris State University, https://www.ferris.edu/HTMLS/news/jimcrow/antiblack/sapphire.htm.

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