Jessie, a Disney Channel show, ran for four seasons from 2011 to 2014. It follows the story of a woman in her twenties, Jessie, who’s an aspiring actress nannying for a family in New York City while trying to land a role. She nannies four kids – Emma, Luke, Ravi, and Zuri – whose parents are almost always traveling for work. I first watched Jessie when I was twelve years old and will admit that since then it has become one of my comfort shows. However, in the past few years I’ve started noticing that there are a lot of problematic things throughout the show, including a vast amount of gender and racial stereotyping.
Although there are many issues with the show, I would like to focus specifically on the storyline of Ravi’s crush on a girl named Tanya in season one, episode 21 titled “A Doll’s Outhouse.” In Jessie, there is a lot of emphasis on following gender norms. Emma and Zuri are perfect examples of this as they are “girly girls” who follow traditional beauty standards and their interests include fashion, boys, makeup, and dolls. The most notable thing about Tanya’s character is that she doesn’t follow these gender norms and could be considered a “tomboy.”
The first time we see Tanya is in Central Park when Luke is trying to talk to Ravi but he’s not paying attention because he’s too busy staring at her while she’s painting a lizard on a canvas. Eventually Luke does get Ravi’s attention and the dialogue during this scene is as follows:
Because Tanya doesn’t dress like a “typical” girl, Luke sees her and assumes that she’s a guy. This idea that Tanya being a girl is shocking carries on throughout the episode. After Luke finds out that Ravi likes Tanya, he says Ravi should try to talk to her which then leads to the following conversation:
If Luke, the character representing the stereotypical tween boy (meaning his main interests are girls and sports and he hates doing homework and taking showers), had farted, it would’ve been turned into something funny. However, when Tanya farts it’s used as something to show how “unladylike” she is. Furthermore this fart is used as a reason for why it’s “understandable” for Luke to think she’s a guy.
One last notable example of Luke commenting on how Tanya seems like a boy, happens near the end of the episode when Ravi and Luke are preparing to duel because Ravi thinks Luke is trying to steal Tanya from him. Luke attempts to get Ravi to cancel the duel and this is a short part of their exchange:
The Tanya slander continues in the duel scene as Emma listens to Tanya’s comments as she watches the duel and responds quietly to each one. These comments are problematic for many reasons, one of which is that Emma’s character is about three years older than her – Tanya is in elementary school and Emma is in middle school.
The final comment Emma makes during this scene is particularly upsetting to me. After the duel, Ravi realizes that Luke really wasn’t trying to steal Tanya and the two of them leave the park without Tanya. After they leave, Tanya and Emma have a brief interaction:
This would be upsetting in any situation, but in this case it’s even more so because of what demographic makes up the intended audience of Jessie. The show is intended to be for children ages 7-10. An important part of media, especially television and film, is for the audience to be able to see people like them represented. In this case, there may have been quite a few girls watching the show who felt they could relate to Tanya’s character. When Emma insinuates that because she isn’t pretty in the traditional sense and has “non-girly” interests, Tanya is going to be alone forever, that’s the message being sent to all the young girls like Tanya who watch Jessie.
A similar message may also be sent to some young male viewers who identify with Ravi’s character. Ravi is the show’s token nerdy Indian character. He is often the butt of jokes (usually Luke’s) and in this episode is mocked for his lack of skills when it comes to romance. One particular line that stood out to me in this episode was when Ravi showed up to the duel wearing an old-fashioned soldier’s uniform. Ravi asked Luke why he hadn’t worn his proper dueling attire and Luke responded by saying “Because some of us don’t want to die alone” (14:36). Just like viewers who relate to Tanya, viewers who relate to Ravi are getting a similar message that because of their “nerdiness” they’re going to be alone forever.
Most kids who are at the ages of the intended audience for shows like Jessie don’t have very well-developed critical thinking skills which means they aren’t able to think about shows the way older people can. I know that when I first watched Jessie all the problematic things about it didn’t register as problematic until I was older. There are so many messages sent by this show, even in this episode alone, and a majority of them are negative. This episode tells young girls and boys that if they’re “nerdy” and not conventionally attractive, they’re going to be alone for the rest of their lives and reinforces this idea that being conventionally attractive and dumb is synonymous with romantic success. That’s why it’s important to be very intentional about how shows for children are written. Writers need to be intentional about the messages they are sending to young viewers and Jessie is a great example of how not to write.