The Feminist Movement is generally characterized as a fight to end sexism and receive gender equality. In recent years, body positivity has become a prominent practice among feminists. In my short time on this earth, I have seen more representation of different body types across various media platforms. The song Victoria’s Secret by Jax exemplifies what it means to be liberated from oppressive societal standards surrounding women’s bodies. In the opening lines of the song, Jax characterizes the desirable body that society constructs by singing the following lines:

“God, I wish somebody would’ve told me
When I was younger that all bodies aren’t the same
Photoshop itty bitty models on magazine covers
Told me I was overweight”

In these lyrics, Jax showcases society’s shaming of bodies that deviate from thinness. She also highlights the use of photoshop and other editing tools to achieve the body types that are “acceptable” in society. The use of these technologies to “doctor” photos further emphasizes how the images put forth in society are unattainable and set dangerous expectations for women. In addition to lessons surrounding body image, in the chorus of the song, Jax solidifies the hypocrisy and male-dominating discourse surrounding the female body by singing:

“I know Victoria’s secret
Girl, you wouldn’t believe
She’s an old man who lives in Ohio
Making money off of girls like me”
Cashin’ in on body issues
Sellin’ skin and bones with big boobs
I know Victoria’s secret
She was made up by a dude”

These lyrics reveal that a man is the creator of the notorious “Victoria’s Secret” brand. With this in mind, Jax is setting the tone that women should not conform to societal standards put onto women when they weren’t even made with women (or by women) in mind in the first place. This song continuously reminds me of the consumerism associated with achieving a certain image and allows me to question further the powers that enable and sustain constructs to continue circulating in society.